Glossary
The words, in plain words.
- Campaign page
- A single page built for one offer and one action: a waitlist, a webinar signup, a promo, a download. It has a form, lives on a domain and reports what it captured. The unit of work in onii.one. More →
- Landing page
- Any page a visitor lands on from an ad, an email or a link, built to get one action. A campaign page is a landing page with the form, inbox and test built in.
- Brief
- The paragraph you give onii.one: what you are offering, who it is for, and what a visitor should do. The copy and the page are written from it. More →
- Lead
- A person who filled in the form. In onii.one every lead carries the version of the page and the source that produced it.
- Lead inbox
- Where a campaign's leads land inside onii.one. Each campaign has its own. Leads are also sent by email and by webhook, and can be exported as CSV. More →
- Version (A/B)
- One of the two variants of a campaign page. Traffic is split between A and B and conversions are counted per version, so you can keep the one that works. More →
- Conversion rate
- Submissions divided by views, per page and per version. The number that tells you whether the page is doing its job.
- Source
- Where a visitor came from: an ad, a newsletter, a social post, a search. Recorded per lead so you know which channel produced it.
- Webhook
- A URL onii.one calls with each new lead, so your sheet, CRM or Slack gets it without an automation tool in between.
- CNAME
- The DNS record that points your domain, such as spring.yourclinic.com, at onii.one so the page is served there. The certificate is handled for you.
- Plain-word edit
- Changing a live page by saying what should change, in a sentence, instead of going back into a builder.
- MCP server
- The interface that lets an agent such as Claude Code or Cursor create, publish and read onii.one campaigns from a chat. MCP stands for Model Context Protocol. More →
- Alpha
- The current stage of onii.one. Free, with no credit card, opened in small batches to people we talk to.